Digital Marketing Masters Certification Program

Digital Marketing Course Chennai

Digital Marketing Masters Certification Program: Becoming a Job Ready Digital Marketing Specialist  

The one of its kind  Digital Marketing Course in Chennai, has been built on a seven-level learning path towards becoming a Job-Ready Digital Marketing Specialist. The skill levels have been categorised into Fundamental, Intermediate, Expert and Advanced based the curriculum chosen. The curriculum enables students to master various digital marketing skills by hands-on learning with live projects and simulation to complement world-class course content in digital marketing strategy, Analytics, SEO, Social Media and Paid Advertising.   

Key Features of Digital Traffics Academy Curriculum

  • Industry-recommended learning path
  • 50+  Hours of Live Session
  • Agency based learning environment
  • Prepares learners for 10+ certifications
  • Covers 15+ digital marketing tools
  • One to One Learning & Mentoring Sessions
  • Placement & Career Guidance 

Level 1: Fundamentals of Digital Marketing

Fundamentals of Marketing:

This course will give you an overview of the fundamentals of marketing including SEO, Digital Analytics, Google Analytics and Social Media. The module is designed to be the foundation of building a high profile career in digital marketing and a growth-driven digital marketing strategy. 

Key Learning Objective:

  • Gain an in-depth understanding of the Fundamentals of search engine optimization (SEO) and the other basics of digital marketing
  • Master digital marketing analytical tools – Google Analytics
  • Master the developer optimisation tool – Google Search Console

Level 2: Demystifying the Fundamental Digital Channels

This course was drafted to make learners familiar with the fundamental concepts on various digital channels and how to target the right audience. You will learn about social media, Facebook marketing, Instagram Marketing and Affiliate marketing.

Key Learning Objective:

  • Become familiar with various digital marketing disciplines: social media marketing on Facebook and Instagram and web analytics.
  • Master digital marketing execution tools: Facebook Marketing, and Instagram Marketing 
  • Learn how to plan, formulate, and execute effective digital marketing strategies with the right channel usage in our digital marketing strategy module

Level 3: Demystifying the Secrets of SEO

Advanced SEO

The SEO Specialist Masters program is drafted specifically to transform learners into effective, industry-ready Search Engine Optimization specialists who can fit in to live project scenarios. Built around a structured learning path prescribed by industry experts, the program includes modules which are an up-gradation of the curriculum in fundamentals covering all facets of search engine optimization, including link building, content marketing and more. Gain experience in strategizing and executing inbound marketing initiatives with live projects.

Key Learning Objectives

  • In-depth knowledge of keyword research to boost the online visibility of a business
  • Hands-on experience in drafting an SEO strategy that drives growth in organic traffic
  • Mastering Advanced link-building techniques, involving internal link-structure analysis and optimization

Level 4: Mastering the Art of Social Media  

Advanced Social Media

The Masters Course in Social Media will transform you into an industry-ready social media marketing professional. Our curriculum covers a combination of in-depth knowledge in social media, content marketing and web analytics course to help you elevate your skillset in making a brand and enables you to execute compelling social campaigns. Build a high profile in your marketing career with this complete structured social media course with a defined learning path. 

Key Learning Objectives

  • Learn how to generate more traffic, increase visibility, and promote brand awareness 
  • In-depth understanding of social media principles and platforms
  • Hands-on experience live project environments implementing social media strategy and tactics
  • In-depth understanding of influencer marketing
  • Experiment the latest strategies to plan, execute, and analyse an effective social media campaign for client profiles across various verticals in the industry.

Level 5: Mastering Paid Advertising 

Advanced PPC

The Paid Advertising Specialist Masters Program is designed to transform learners into PPC marketing specialists. The course offers in-depth training covering all the core aspects of PPC marketing. Real-time industry projects offer hands-on experience in working effectively on paid advertising campaigns for a variety of industries.

Key Learning Objectives

  • Understanding of the principles and techniques of PPC advertising, including the auction model, ranking algorithms, and post-click activity
  • Knowledge of the differences between search engines and their impact  on campaigns
  • Hands-on experience in creating campaign models, campaign settings, campaign objectives, Campaign Budget planning and campaign optimization techniques
  • Proficiency in writing ad copy that gets engagement, Anatomy of a perfect landing page, and ad group classification.
  • Knowledge of market research and competitor research techniques to analyze competitor PPC strategy

Level 6: Mastering the Secrets of Conversion in Digital Strategy

Conversion and Strategy

This digital marketing course on the secrets of conversion and strategy covers the foundation of website conversion rate optimization and hacks of building an efficient digital marketing strategy. The curriculum of the course explores various strategies for lead generation across business sectors.

Key Learning Objectives

  • Gain an in-depth understanding of the various lead nurturing digital marketing disciplines: website conversion rate optimization and digital marketing strategy.
  • Become a digital marketing strategy architects by practising SEO, SEM, Website Conversion Rate Optimization, email marketing and more on our live projects.

Level 7: Becoming a Job Ready Digital Marketing Specialist    

On completion, you become a job-ready digital marketing specialist who can fit into any of the following roles.

You also get an overview of the career opportunities available in the Digital Marketing Domain with personalised counselling from experts to assist you to choose an expertise that fits your skillset.

Level 1: Fundamentals of Digital Marketing

1
Fundamentals of Search Engine Optimization
2
Analytics and Developer Insights Tools – Google Analytics & Search Console
3
Common Search Engine Protocols – Robots.txt, Sitemap, Meta Robots, No Follow and Canonical URLs
4
Keyword Research
5
Brief of Tags – Meta Title, Meta Description, Header Tags and Alt Tags
6
Basic Types of Backlinks – Bookmarking submission, Image submission and Profile Creation
7
Understanding the Key Metrics in SEO and Social Media

Level 2: Demystifying the Fundamental Digital Channels

1
Orientation to Social Media – Facebook and Instagram
2
Fundamentals of Facebook and Instagram Marketing
3
Anatomy of Facebook and Instagram Ads
4
Audience Targeting in Facebook and Instagram Ads
5
Market Research on Social Media
6
Competitor Research on Social Media
7
Building a Community on Facebook and Instagram

Level 3: Demystifying the Secrets of SEO

1
Conducting SEO Site Audits
2
Types of Schema & Application on Search
3
Competitive Analysis
4
Design and Architecture
5
YouTube SEO
6
Advanced Link-Building Techniques
7
SEO for Local Search
8
Understanding SERP Features
9
Critical Algorithm Updates
10
SEO Tracking
11
Supplemental SEO Tools
12
SEO Resources & Blogs to Follow
13
SEO Career Path
14
Blogging for Business

Level 4: Mastering the Art of Social Media

1
Creating a Social Media Strategy
2
Understanding Paid Earned and Owned Social Media
3
Finding and Communicating with Influencers
4
YouTube Advertising
5
Online Reputation Management
6
Social Media Analytics
7
Pinterest Marketing
8
Twitter Advertising
9
Marketing through LinkedIn

Level 5: Mastering Paid Advertising

1
Introduction to Keywords and Match Types
2
Writing Engaging Ad Copy and Anatomy of a Perfect Landing Pages
3
Campaign Settings
4
Conversion Tracking, Bidding, and Reporting
5
Account Organization
6
Creating Your Account Strategy and Launching and Monitoring Accounts

Level 6: Mastering the Secrets of Conversion in Digital Strategy

1
Website Conversion Rate Optimization Foundations
2
Building a Conversion Funnel through engagement magnets
3
Converting Customers through Email marketing
4
Building an efficient Digital Marketing Strategy
5
Effective use of Landing Page for Conversions

Level 7: Becoming a Job Ready Digital Marketing Specialist

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Duration: 3 Months
Modules: 48
Level: Advanced

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed