Fundamentals of Digital Marketing Program

Digital Marketing Syllabus

Level 1: Fundamentals of Digital Marketing

Fundamentals of Marketing:

This course will give you an overview of the fundamentals of marketing including SEO, Digital Analytics, Google Analytics and Social Media. The module is designed to cover the entire Digital Marketing Syllabus for the foundation of building a high profile career in digital marketing and a growth-driven digital marketing strategy.

Key Features of Digital Traffics Academy Curriculum

  • Industry-recommended learning path
  • 50+  Hours of Live Session
  • Agency based learning environment
  • Prepares learners for 10+ certifications
  • Covers 15+ digital marketing tools
  • One to One Learning & Mentoring Sessions
  • Placement & Career Guidance 

Key Learning Objective:

  • Gain an in-depth understanding of the Fundamentals of search engine optimization (SEO) and the other basics of digital marketing
  • Master digital marketing analytical tools – Google Analytics
  • Master the developer optimisation tool – Google Search Console
  • Become familiar with various digital marketing disciplines: social media marketing on Facebook and Instagram and web analytics.
  • Master digital marketing execution tools: Facebook Marketing, and Instagram Marketing 
  • Learn how to plan, formulate, and execute effective digital marketing strategies with the right channel usage in our digital marketing strategy module

Fundamentals of Search Engine Optimization

Analytics and Developer Insights Tools
Common Search Engine Protocols
Keyword Research
Brief of Tags
Understanding the Key Metrics in SEO

Fundamentals of Social Media

Understanding the Key Metrics in Social Media
Orientation to Social Media
Fundamentals of Facebook and Instagram Marketing
How to build a community on Facebook

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Duration: 30 Days
Modules: 9
Level: Beginner


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed