Fundamentals of Google Ads Program

Fundamentals Of Google Ads

Fundamentals of Google Ads Program: Mastering Paid Advertising

The Paid Advertising Fundamentals Program is designed to transform learners into PPC marketing specialists. The Google Adword course offers in-depth training covering all the core aspects of PPC marketing. Real-time industry projects offer hands-on experience in working effectively on paid advertising campaigns for a variety of industries.

Key Features of Digital Traffics Academy Curriculum

  • Industry-recommended learning path
  • 50+  Hours of Live Session
  • Agency based learning environment
  • Prepares learners for 10+ certifications
  • Covers 15+ digital marketing tools
  • One to One Learning & Mentoring Sessions
  • Placement & Career Guidance 

Key Learning Objectives

  • Understanding of the principles and techniques of PPC advertising, including the auction model, ranking algorithms, and post-click activity
  • Knowledge of the differences between search engines and their impact  on campaigns
  • Hands-on experience in creating campaign models, campaign settings, campaign objectives, Campaign Budget planning and campaign optimization techniques
  • Proficiency in writing ad copy that gets engagement, Anatomy of a perfect landing page, and ad group classification.
  • Knowledge of market research and competitor research techniques to analyze competitor PPC strategy


Fundamentals of Google Ads

Introduction to PPC Advertising
Introduction to Keywords and Match Types
Writing Engaging Ad Copy and Anatomy of a Perfect Landing Pages
Campaign Settings
Conversion Tracking, Bidding, and Reporting
The Content/Display Network
Account Organization
Creating Your Account Strategy
Launching and Monitoring Accounts

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Duration: 30 Days
Modules: 9


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed