Fundamentals of Google Ads Program

Fundamentals Of Google Ads

Fundamentals of Google Ads Program: Mastering Paid Advertising

The Paid Advertising Fundamentals Program is designed to transform learners into PPC marketing specialists. The Google Adword course offers in-depth training covering all the core aspects of PPC marketing. Real-time industry projects offer hands-on experience in working effectively on paid advertising campaigns for a variety of industries.

Key Features of Digital Traffics Academy Curriculum

  • Industry-recommended learning path
  • 50+  Hours of Live Session
  • Agency based learning environment
  • Prepares learners for 10+ certifications
  • Covers 15+ digital marketing tools
  • One to One Learning & Mentoring Sessions
  • Placement & Career Guidance 

Key Learning Objectives

  • Understanding of the principles and techniques of PPC advertising, including the auction model, ranking algorithms, and post-click activity
  • Knowledge of the differences between search engines and their impact  on campaigns
  • Hands-on experience in creating campaign models, campaign settings, campaign objectives, Campaign Budget planning and campaign optimization techniques
  • Proficiency in writing ad copy that gets engagement, Anatomy of a perfect landing page, and ad group classification.
  • Knowledge of market research and competitor research techniques to analyze competitor PPC strategy

 

Fundamentals of Google Ads

1
Introduction to PPC Advertising
2
Introduction to Keywords and Match Types
3
Writing Engaging Ad Copy and Anatomy of a Perfect Landing Pages
4
Campaign Settings
5
Conversion Tracking, Bidding, and Reporting
6
The Content/Display Network
7
Account Organization
8
Creating Your Account Strategy
9
Launching and Monitoring Accounts

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Duration: 30 Days
Modules: 9

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed